So… I have the perfect domain name. In fact, I just found out a new TV show will have a very similar name to my site (can’t hurt).

I found a good setup for the site and brain stormed how I want it to function. Now I need to translate my mental image to the website, which can be tough at times.

I’m working on a good logo like I have here, but something a little more upbeat. Blue is a nice happy color. I want my visitors feel better when they use this site as it is strongely focused on helping others.

Hopefully I can launch the site in the next few days. Then I need drive traffic to it so I can get it started. Once it’s going it will grow on it’s own, but it will need a good push to get going. I will need your help and the help of others to get it going.

Here’s the deal… I have a great idea that I am going to push ahead of my others (way to focus right?). The idea is a website that will be free and hopefully help a lot of people. Not only that, but it will be fairly easy to create.

Sounds great right? Well it is if I can find a good domain name for it!

I’ve tried countless words and phrases that describe it, I’ve even tried latin words for it, but every dot com name is taken!

I guess that really says something for virtual real estate. In 10-20 years you will be buying Domain Names through brokers, not registrars. And all the big companies will get in on it.

Imagine: Google Domains, Microsoft Virtual Real Estate, etc.

But back to the main topic… I hate anything but dot com names, they don’t carry the same weight as dot com names and they appear cheap and/or scammy.

Would you rather buy from “T-Shirts.com” or “T-Shirts.vg”?

So, for me, it must be a dot com name. I would prefer it to be relevant as well, but then again relevent doesn’t seem to matter much when it comes to domain names.

For example:

Google.com: A large number known only by nerds who think binary is cool

Yahoo.com: What you say when you’re drunk and getting chased by a bull in Mexico

Amazon.com: A jungle in South America and a mythical tribe of warrior women

Twitter.com: A place where you can let everyone in the world know when you need to punish your toilet with the taco bell you ate for lunch.

So I guess I don’t need it to be relevant… I just need it to be six letters or less and be an actual word.

Hmmm… Despite that sad attempt at comedy, I think that writing this gave me some new ideas. I’ll let you know when I figure something out…

In the past I have been somewhat against the idea of building brands. My philosophy was to just sell people what they wanted, and to offer as much value as possible. But I’ve started to realize that there are benefits to building a brand, which is why I created this website.

My goal is to build RiskyShift into a brand and company. That’s a huge task but I like a challenge. Currently, things may appear to be moving slow, but I assure you I am busy at work behind the scenes.

I encourage everyone to follow my progress here and through twitter (http://twitter.com/ChadZetrouer), I will try to give you the blow by blow as I work to accomplish my goals.

Right now I am working on: Read more…

I created this split test calculator a while back. It is a Java progrom so it should run on every OS (Windows, Mac, Linux, etc). Pretty basic but every marketer should have it or something similar.

Just go to the free software page to get it

The math used is a simple Chi-Squared equation and it is 100% free, I won’t even force you to sign up to receive spam from me!

More software coming soon so make sure to vote in the poll below…

The first one is always the hardest to write isn’t it?

I guess the best thing to start with is some background and what to expect in the future.

Why RiskyShift.com?

I like the name and it’s a interesting group psychology phenomenon.

From Wikipedia:

“The risky shift is the tendency Read more…