In the past I have been somewhat against the idea of building brands. My philosophy was to just sell people what they wanted, and to offer as much value as possible. But I’ve started to realize that there are benefits to building a brand, which is why I created this website.

My goal is to build RiskyShift into a brand and company. That’s a huge task but I like a challenge. Currently, things may appear to be moving slow, but I assure you I am busy at work behind the scenes.

I encourage everyone to follow my progress here and through twitter (http://twitter.com/ChadZetrouer), I will try to give you the blow by blow as I work to accomplish my goals.

Right now I am working on:

• A new landing page for RiskyShift.com (looks really good so far)
• A new product that will implement a new “technology” I thought of
• Rebranding my other products with the RiskyShift brand
• A couple software projects I seem to never finish

Two things keep me from finishing these things… Lack of focus and lack of time. So any tips on time management or focus would be appreciated. I have some serious ADD, my mind is far too active to slow down and focus on one thing for long. For example: I am thinking of how to design a boat hull to be more efficient as I write this… Seriously!

Hopefully, I will have the new improved RiskyShift.com finished in the next day or two. I’m really proud of how it looks, I designed the logo and background myself.

More coming soon…